Choosing the Right CRM System Your Business Model

No matter if you run a small fintech startup in Austria or a growing enterprise in Germany, service is at the heart of your business model. If you want to manage customer interaction and engagement more efficiently, you need the right customer relations management (CRM) system.

Growudu is an online marketing and consulting company that has access to the most current CRM tools on the market. Our services are designed to help your email marketing campaigns reach your target audience faster, streamline messaging, and improve customer relations.

How does deploying a CRM system help with customer acquisition and retention?

By the standard CRM definition, any basic system will help you manage client interaction more efficiently.

We don’t believe in being basic.

Read on to learn more about some of the best tools in the business and CRM benefits for B2C companies like yours.


What is a CRM System?

The general CRM definition covers all of your bases. At its essence, an effective CRM system will help with audience outreach and keep you in touch with customers in ways that are timely and efficient. 

But, a good CRM does more than just manage emails and client notifications. 

With the current CRM tools, you’re able to segment and refine audience outreach, nurture client relationships, and manage growth without losing sight of what’s important: customer satisfaction.

How CRM Software Benefits Your Business 

You may be wondering if you can get by without using CRM technology at all? 

Not if you want to remain competitive. 

CRM software provides you with a centralized hub to manage all client relationship and outreach platforms and campaigns. You’ll also have built-in analytics to help you identify trends and neutralize any issues before they become a major problem. 

With the right CRM tools, we can help you: 

  • Build client relationships
  • Save time and money
  • Reduce client attrition rates
  • Improve efficiency
  • Increase satisfaction for staff and customers
  • Increase revenue through upselling 

Not all CRM software is created equally. In order to find the right CRM for you, it helps to understand how marketing and customer outreach differ among B2B and B2C oriented companies. Knowing what your clients need allows you to choose a CRM that will help them reach their goals. 

B2B or B2C: What’s the Difference? 

Not every CRM system works the same way. B2B marketers mainly supply services to vendors, HR departments, and industry peers.

 They want to know that your marketing efforts will help identify company gatekeepers, provide relationship-based detail tracking, and further their company mission and goals. 

But, when your main marketing efforts focus directly on the average consumer, you need CRM software that helps you address their needs and alleviate pain points. You want more simplicity and scalability. Your audience is more diverse, and their decisions are more often rooted in emotional response rather than practical concerns. 

The right B2C CRM fulfills these requirements and more.

Best CRM Tools

Before you choose CRM software for your company, you should shop around and compare the pros and cons of each CRM.

We use four main CRM tools that are ideal for building B2C client relations. Each of these CRM platforms are highly rated, meaning 4 stars out of 5 or higher, in categories such as ease of use, pricing, and customer satisfaction: 

  • Hubspot CRM
  • Salesforce CRM
  • Sap CRM
  • Zoho CRM 

Which of these is the best CRM to further your company mission? Let’s take a closer look at each CRM system individually.

Hubspot CRM 

When you use Hubspot CRM, you’re getting a widely known CRM platform that delivers. This

CRM system is ideal for smaller companies with up to 200 employees. Hubspot offers the kind of features and functionality necessary for those who like to keep it simple.

Pricing: This CRM has the advantage of being completely free to use for beginners. As your company grows, they have upgraded features available, but no pricing is available to the public.

Core features: 

  • Calendar/reminder system
  • Email marketing
  • Audience segmentation
  • Automated marketing integration
  • Task management
  • Lead scoring
  • Document storage

Salesforce CRM 

Salesforce CRM is a fully cloud-based platform that’s ranked #1 in most user reviews. As far as CRM software goes, it has a lot to offer. It’s easy to set up, and there is no need to purchase additional apps or hardware. Just answer a few simple questions about your business, and it’s up and running.

You’ll also find that the transition from desktop to mobile is seamless, and it;s designed in such a way that your whole experience is personalized and efficient.

Pricing: Plans for this CRM start at just $25 USD (about 22 euro) per month, per user.

Core features: 

  • Email marketing
  • Task and territory management
  • Quote/proposal generation
  • Audience segmentation
  • Lead scoring
  • Social media integration

Sap CRM 

Sap CRM is a local German company that’s been in the marketing game since 1972. That gives you years of industry experience to fall back on, but that doesn’t mean they don’t know current CRM technology. 

Their CRM tools focus is on leveraging customer insight, improving front-line efficiency, and streamlining your critical customer relations processes. This system supports both Apple and Android native platforms, cloud SaaS, and web services 

Pricing: Plans start at about $58 USD (about 52 euro per month), and they offer a free trial.

 Core features: 

  • Mobile access
  • In-person training
  • Lead management
  • Online support

Zoho CRM 

Zoho CRM is ideal for any size business. It’s easy to use and install, and it can scale up or down as your business requires. The CRM software is used around the work, and it’s currently deployed by 150,000 customers in 180 countries. You’ll get an extensive knowledge base and tutorials. Zoho also offers the largest number of features for the price. 

If you need that kind of simplicity and reach, consider this option. 

Pricing: Zoho CRM is affordable, with plans starting at $12 USD (under 10 euro) per user, per month. 

Core features: 

  • Calendar/reminder system
  • Task and territory management
  • Internal chat integration
  • Lead scoring and audience segmentation
  • Email marketing
  • Social media management
  • Automated marketing integration
  • Mobile access
  • Quote/proposal generation
  • Document storage

Ready to Change the Way You Serve Customers? 

Growudu is the marketing & digital transformation consulting firm that will help you leverage CRM benefits for B2C companies like yours. We have access to current CRM tools that are trusted by thousands of businesses in Austria and Germany, and we know how to put them to use. 

At Growudu, we work hard to give clients like you individual attention and services that will take your client interaction to the next level. 

Our services include: 

  • CRM systems
  • Content marketing
  • Social media marketing
  • Mobile marketing
  • SEO consulting
  • Web analytics 

Are you ready to change how you connect with customers? 

Don’t hesitate to get in touch with me to arrange a free consultation today.